Jordan Boshers is an entrepreneur and digital marketer with more than 15 years of experience helping businesses generate leads, acquire customers, and turn online interest into revenue.
His core strengths are in customer acquisition: identifying the right audience, creating compelling offers, running targeted advertising campaigns, and building funnels that move prospects from initial interest to becoming paying customers. Over the course of his career, Jordan has worked across SEO, paid search, social advertising, conversion strategy, content marketing, and lead-generation systems, with an emphasis on measurable business results rather than traffic or marketing metrics alone.
Jordan began his digital marketing career in 2009 while working for agencies in San Diego. In 2012, he founded IstiZada, a digital marketing agency that became particularly known for helping international companies reach Arabic-speaking consumers and patients. Through IstiZada, Jordan has led marketing initiatives for companies across the United States, Europe, and the Middle East and has worked extensively in healthcare and other high-value service industries.
In 2016, Jordan founded Tajmeeli, an Arabic-language platform focused on cosmetic medicine. He grew the business from an idea into the largest cosmetic surgery website serving the Arabic-speaking world. At its peak, Tajmeeli reached more than two million users per month and worked with leading clinics and medical providers across multiple countries. Tajmeeli was acquired by RealSelf in 2021, and Jordan remained involved through 2022 to help support its continued growth.
Throughout his career, Jordan has been particularly interested in businesses where effective customer acquisition can create outsized value. He enjoys studying markets, identifying underserved opportunities, developing new offers, and testing ways to build scalable systems for attracting and converting customers.
His work and research in digital marketing have also been widely referenced. Jordan’s articles and technical resources have been cited by academic institutions and organizations including Cornell University, Rice University, Middlebury College, the United Nations, and others.
Today, Jordan continues to work on new ventures and marketing initiatives while exploring opportunities to apply his experience in lead generation, advertising, funnels, and customer acquisition to businesses with strong potential for growth.
Outside of business, Jordan enjoys surfing, cycling, hiking, traveling, and listening to audiobooks—particularly science fiction.
